Design entails beautiful hair beautifully styled. Utilizing the smart technology inside our EcoTech formulations I.C.O.N. works to truly give each client a new or consistent identity. Because at the end of the day, identity is what defines style. I.C.O.N’s liquid tools can be cocktailed or used alone to create new dimensions that we call “Liquid Fashion.”

STYLING PRODUCTS

ALOW

POMADE

Define glistening, define sleek, define wet with dry gritty feel. Illuminate texture with opulent shine.

TASK

GEL WAX

Flirt with many different styles and options, going from rough and ready choppy cuts to soft, dewy curves. Grab hold with a wax-like look.

PUTTY

POMADE

A reshaping putty for pliable hold. Form strong definition with moldable hold. Starts moist; dries to matte finish.

BEACH SPRAY

FLEXIBLE TEXTURIZER

Energizing ingredients create a salty beach feel on wet hair; playful texture on dry hair. Hair feels thicker, flexible. B5 for moisture. Vitamin A works against sun damage; E for healthy hair, scalp. Spray, scrunch, tousle, style. Satin finish.

MESH

MOISTURIZING STYLING CREAM

Catches the hair in a blanket of moist control, with supple, bouncy, touchable curls defined. Create structured flexibility with this styling hybrid.

PROTEIN

BODY BUILDING GEL

Just the right amount of protein fused with hybrid technology to give a multi-functioning styler/ treatment. Worn soft, hair is full and touchable; go hard,and it creates cuts of definition and strong hold with longer play time.

MANE CONTROL

HARD GEL

The wearer is in complete control with a quickly captured, rock hard form, a tight sculpted frame with incredible shine. Create superior hard hold that goes beyond bold.

MERINGUE

STYLING FOAM

Inject hair with the volume of a thick gel inside tech- nology that allows it to breathe and develop into a plump foam that makes hair stay up all day, and all night long. Put the fun back into functional style.

REFORMER

QUICK LOCK SPRAY

Erect a firm base, while reforming a limp style. It just doesn’t get any more fun and fabulous than that. Set and lock in styles with extraordinary control and volume.

DONE

FINISHING SPRAY

Dominate your style by layering Done to create essential finish. Finish off style so it’s perfectly done.

AIRSHINE

BRILLIANT SPRAY

Lighter than air with a vampy shine. This burst of thermal protectors and anti-agers deliver a dry, lived in shine without the extra pounds. Create mind-blowing shine.

SERUM

ANTI-AGE THERAPY

Cover each strand with a glossy anti-aging, cuticle soothing serum where a little goes a long way. Size matters, but in this case, it’s small for all. Restore hair’s youthful appearance with shine.

POWDER

POWDERTEXTURIZER

Go sexy, go powerful, go Powder. This extraordinary powder-to-liquid texturizer separates you from the competition. Look wild, be mild, embrace the look.

INDIA

OIL

Strengthen, detangle, add smooth brilliance with this gem. Like liquid gold, it always leaves hair more manageable with amazing shine.

INDIA

SHAMPOO

Infuse each strand with glossy strength with this exceptionally rich lather. An exotic blend of Moringa and Argan oils nourishes and heals.

INDIA

CONDITIONER

Transform hair’s inner health and outer luster with this exotic strengthening treatment. Moringa and Argan oils combine to bring intense power to drab locks.

INDIA

HEALING SPRAY

Transform all hair with a leave-in remedy to fortify each strand. Aloe Leaf soothes as Quinoa penetrates to reverse damage, bind moisture.

INDIA

RICHLY EXOTIC MASQUE

A rich detangling-conditioning masque. Change hair’s inner core with pure gold micro-bursts and microscopic mixers.

INDIA

CURL CREAM

An enhancer to define curls and reposition waves for an exotically rich attitude. Changes texture to enrich, repair, form and define. Infuses hair with strengthening texture and condition.

MR. A

CLAY POMADE

Clay. Mold. Structure. Work through damp or dry hair to mold and shape. This clay is guaranteed to stay shape and stay flexible.

MR. A

TRANSLUCENT POMADE

Pomade. Strong. Elastic. This translucent pomade is guaranteed to stay strong. Work through damp or dry hair for strong, elastic hold.

MR. A

CREAM POMADE

Pomade. Medium. Movement. This creamy pomade is guaranteed to stay moist with a dry finish. Work through damp or dry hair for medium, moveable hold.

MR. A

GELATIN GEL

Piable gel. Wet finish. This gelatin is guaranteed to shape your “wet” gel finish. Work through damp or dry hair for a pliable, gel-like hold.